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PERSONAL/BUSINESS COACH | PROPERTY BUYER | ANALYST

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Friday, 10 January 2025

Household spending comes back down to earth

Black Friday bounce

The ABS released a couple of data series this week, notably covering the 'Black Friday' sales period in November.

It had been expected that retail turnover would get a nice bump from the related promotions, and although retail turnover did rise +0.8 per cent over the month, this was a bit less than expected.

The ABS also made several references to widespread price discounting by retailers.

The Household Spending Indicator for November also rose in November, but only by +0.4 per cent, to be just +2.4 per cent higher over the year.

Population growth over the same period was likely around 2 per cent, so in real/per capita terms spending has apparently fizzled somewhat. 

James Foster's chart below shows how the 2024 iteration of Black Friday was more subdued than Black Friday version 2023. 


In other news, Australia's goods exports rebounded to $44 billion in November, but remain well down the euphoric 2022 highs. 

It's been an extraordinary few years for iron ore and especially coal, but prices and export values have come off considerably as China's economy has slumped. 

The Reserve Bank's Index of Commodity Prices is now down by more 35 per cent in US dollar terms from the heady peaks of 2022.

The one bright light for goods exports has been Aussie dollar gold, where export values have increased to record levels.


Investors traditionally use gold as a safe haven asset, to provide diversification, and to protect against inflation and economic crises.

And thus it has proven in this cycle, with the US dollar gold price surging from $1,800/oz in 2021 to record highs in a stellar 2024, while still trading around $2,700/oz in early 2025. 

The wrap

Although there have been ups and downs along the way, tighter monetary policy has been gradually working its way through the economy, including it seems for consumer spending.

ANZ brought forward its interest rate cut call to February, noting that Reserve Bank of Australia meetings will be 'live' from next month forth. 

I jotted a few related but cautionary thoughts with Courier Mail/Newscorp here

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