Sunday 10 March 2019

How to avoid the sunk cost trap

It's well known that we don't value losses the same way in which we value gains.

Instead we adopt a stance of "I've started so I'll finish".

The advice to never ever give up is well meaning, but sometimes it's misguided.

Sometimes it's better to cut your losses and move on.

Here are the 4 ways to avoid the sunk cost trap: